South Bruce Peninsula Profile

Explore population, households, income, employment, languages, and dwellings for South Bruce Peninsula. Compare trends since 2016 and dig into the full demographic profile below.

National Rank:445 of 688

Level:Census subdivision

South Bruce Peninsula Population

Total Population (2021)

9,137

Total Population (2016)

8,416

Population Growth

+8.6% (+721)

Growth Rank

#179 of 688Same geo level

Male

49.8%4,550

Female

50.2%4,590

Male-to-Female Ratio

0.991

Average Age

50.3

Median Age

56.8

Age Rank

#656 of 688Same geo level

Population Age Distribution

0–4

295(3.2%)

5–9

395(4.3%)

10–14

390(4.3%)

15–19

335(3.7%)

20–24

335(3.7%)

25–29

420(4.6%)

30–34

385(4.2%)

35–39

425(4.7%)

40–44

425(4.7%)

45–49

405(4.4%)

50–54

515(5.6%)

55–59

810(8.9%)

60–64

995(10.9%)

65–69

1,010(11.1%)

70–74

830(9.1%)

75–79

515(5.6%)

80–84

355(3.9%)

85+

310(3.4%)

South Bruce Peninsula Households

Household Size

Average Household Size

2.2

Total Private Dwellings

7,093

Occupied Private Dwellings

4,148

Size Distribution

1 Person

1,270 (30.6%)

2 Persons

1,880 (45.3%)

3 Persons

440 (10.6%)

4 Persons

340 (8.2%)

5+ Persons

225 (5.4%)

Household Composition

Couples with children

735(17.7%)

Couples without children

1,585(38.2%)

One-parent families

275(6.6%)

One-person households

1,270(30.6%)

Multigenerational

75(1.8%)

Multiple-family

25(0.6%)

South Bruce Peninsula Incomes

Summary

Avg. Household Income

$76,200After tax

Median Household Income

$64,500After tax

Avg. Individual Income

$41,200After tax

Median Individual Income

$34,400After tax

Income Rank

#535 of 688Same geo level

Income Composition

Market Income

76.0%

Employment Income

51.8%

Government Transfers

24.0%

Individual Income Distribution

Under $10k

520(6.8%)

$10k–$20k

1,060(13.8%)

$20k–$30k

1,400(18.2%)

$30k–$40k

1,090(14.2%)

$40k–$50k

975(12.7%)

$50k–$60k

765(10.0%)

$60k–$70k

525(6.8%)

$70k–$80k

380(4.9%)

$80k–$90k

235(3.1%)

$90k–$100k

165(2.1%)

$100k+

570(7.4%)

South Bruce Peninsula Employment

Labour Force

Employment Rate

47.0%

Unemployment Rate

9.3%

Total Labour Force

4,065

Employed

3,685

Unemployed

380

Not in Labour Force

3,775

Low Income Prevalence

Overall Low-Income Rate

11.7%

Children (0–17)

12.7%

Adults (18–64)

11.6%

Seniors (65+)

11.2%

Gini Coefficient (Total)

0.3160 = perfect equality

Gini Coefficient (After-Tax)

0.280

South Bruce Peninsula Languages

Language Knowledge

English Only

8,620 (95.5%)

English & French

400 (4.4%)

Mother Tongue

English

8,550 (94.7%)

French

80 (0.9%)

Non-official languages

340 (3.8%)

Top Mother Tongue Languages

English

8,550(94.7%)

French

80(0.9%)

Italian

25(0.3%)

Portuguese

25(0.3%)

Polish

20(0.2%)

Spanish

15(0.2%)

Cantonese

5(0.1%)

Punjabi

5(0.1%)

Korean

5(0.1%)

Russian

5(0.1%)

South Bruce Peninsula Dwellings

Dwelling Type

Single-detached

3,690(88.9%)

Semi-detached

20(0.5%)

Row house

65(1.6%)

Duplex

85(2.0%)

Apt. < 5 storeys

240(5.8%)

Apt. ≥ 5 storeys

5(0.1%)

Other attached

30(0.7%)

Movable

5(0.1%)

Community snapshot

About South Bruce Peninsula

South Bruce Peninsula is a town in Bruce County, Ontario, covering Wiarton, Sauble Beach, and the southern peninsula—not Northern Bruce Peninsula (Tobermory) and not a single beach village. Niagara Escarpment cliffs, Georgian Bay at Wiarton, and the long Lake Huron sand beach at Sauble define the municipality. About 9,000 people live in South Bruce Peninsula.

Known for

Town of Wiarton and Sauble Beach, not Tobermory
Distinct from Northern Bruce Peninsula
Sauble Beach on Lake Huron
Wiarton harbour on Colpoy’s Bay / Georgian Bay
Niagara Escarpment and Wiarton Willie Groundhog Day tradition

See & do

Sauble Beach
Long sand beach and summer boardwalk on Lake Huron.
Downtown Wiarton
Harbour-town shops and the Wiarton Willie statue.
Bluewater Park / Wiarton waterfront
Georgian Bay docks, beach, and parkland.
Spirit Rock / Escarpment lookouts
Cliffs and ruins above Colpoy’s Bay.
Sauble Falls Provincial Park
River falls and camping between the beach and Wiarton.

Data source → Census methodology & attribution

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Data source → Census methodology & attribution